Above the Fold, Revised Edition Paperback by Brian D Miller

Book practically brand new!

Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:

• PLAN
  Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
• DESIGN
  The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.
• OPTIMIZE
  Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

• Publisher ‏ : ‎ HOW Books; Revised ed. edition (September 13, 2014)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 272 pages
• ISBN-10 ‏ : ‎ 1440336660
• ISBN-13 ‏ : ‎ 978-1440336669
• Item Weight ‏ : ‎ 1.75 pounds
• Dimensions ‏ : ‎ 7.5 x 0.6 x 8.75 inches